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A connector links one workspace to one external service. There are two kinds:

Publishing destinations

Where finished articles go: WordPress, WooCommerce, Webflow, Shopify, Framer, Wix, Ghost, HubSpot, Notion, Strapi, a GitHub repository for sites built from code, your own Next.js site via the Headless API, or any HTTP endpoint via a webhook.

Analytics sources

Where performance data comes from: Google Search Console and Google Analytics 4.
Looking to connect an AI agent rather than a service? That is MCP — it lets Claude research, write and publish inside your workspace.

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Where to find them

Open your workspace, then Project Settings → Integrations.
The Integrations tab with connector cards for Search Console, Analytics, Webflow, Shopify, WordPress and Webhook, each with a Connect button

Project Settings → Integrations, before anything is connected

Each card is one connector. A card that isn’t connected has a Connect button. Once connected, the card shows a Connected badge, what it points at, and when it last ran.
Integrations tab with Search Console, Analytics, WordPress and Webhook connected, showing their properties, target URLs and last-synced times

Connected cards show what they point at and when they last synced

Everything else lives in the connected card’s ⋮ menu. Which items appear depends on the connector: Search Console and Analytics cards also have a ↻ icon next to the name for an on-demand sync. A connector whose credentials stopped working — expired, revoked, or a webhook that kept failing — shows Retry instead of the menu. Retry starts the connection again so you can enter fresh credentials.

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What you need before you start

Only workspace Admins and Owners can connect or disconnect. Editors can publish to a connector that already exists.
You need an account that can create content on the destination — a WordPress user who can publish posts, a Webflow site whose settings you can open to generate an API token, a Shopify store you can create apps for, a Ghost or Strapi administrator, a HubSpot Super Admin.
Connecting and publishing by hand work on any plan. Publishing on a schedule needs an active paid plan when the scheduled time arrives.

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One connector per kind, per workspace

A workspace holds at most one connector of each kind. Connecting WordPress again replaces the stored credentials rather than adding a second site. To publish to two WordPress sites, use two workspaces.

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Disconnecting

Open the card’s ⋮ menu, choose Disconnect, and confirm. The dialog spells out what stops working.
Disconnect Wordpress dialog explaining that articles will no longer be published to this destination

Disconnecting asks for confirmation and names the consequence

Disconnecting deletes the stored credentials. For every pushed destination, articles already published stay where they are — nothing is removed from your site.
The Headless API is the exception. Your site reads articles from SeoSorted, so disconnecting it deletes every article snapshot it served, and your blog goes empty until you connect again and publish the articles again.
Every example in these docs uses the demo workspace for seosorted.ai, so the screenshots match what you will see, with your own domain in place of ours.