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The Ghost connector creates posts on your Ghost site (Ghost(Pro) or self-hosted, version 5+) through the Ghost Admin API. Posts go live as published, with title, slug, excerpt, feature image, SEO meta and structured data filled in.

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Step 1 — Create a custom integration in Ghost

  1. In Ghost Admin, open Settings → Advanced → Integrations (older versions: Settings → Integrations).
  2. Click Add custom integration, name it SeoSorted, and click Create.
  3. Ghost shows two values. Keep this page open:
    • Admin API key — looks like 6489f0a1b2c3d4e5f6a7b8c9:4f1e… (24 characters, a colon, 64 characters).
    • API URL — usually your site address, e.g. https://yourblog.ghost.io.
Copy the Admin API key, not the Content API key. The Content API key is read-only and the connection will be refused.

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Step 2 — Connect

Project Settings → Integrations → Ghost → Connect.
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string
required
The API URL from step 1. A bare domain is fine; /ghost on the end is stripped.
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string
required
The Admin API key from step 1.
We call your Ghost site with the key before saving, so a wrong URL or key fails here rather than on your first publish.

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What we write

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Republishing, unpublishing and deleting

  • Republish updates the same Ghost post in place — never a duplicate. If the post was deleted in Ghost, a new one is created.
  • Unpublish moves the post back to Draft in Ghost.
  • Deleting the article in SeoSorted deletes the Ghost post.

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Troubleshooting

The key was regenerated in Ghost, or the Content API key was pasted. Copy the Admin API key again.
Use the API URL shown on the integration. On a custom domain that redirects, try the *.ghost.io address instead.
Ghost converts HTML into its own cards. Anything it can’t convert is kept as an HTML card, so it still renders on the site exactly as published.