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A connector links one workspace to one external service. There are two kinds:

Publishing destinations

Where finished articles go: WordPress, Webflow, Shopify, or any HTTP endpoint via a webhook.

Analytics sources

Where performance data comes from: Google Search Console and Google Analytics 4.

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Where to find them

Open your workspace, then Project Settings → Integrations.
The Integrations tab showing six connector cards, each with a Connect button

Project Settings → Integrations, before anything is connected

Each card is one connector. Once connected, the card shows a Connected badge, what it points at, and when it last ran.
Integrations tab with four connectors showing Connected badges, target URLs and last-synced times

The same tab with WordPress, Webhook, Search Console and Analytics connected

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What you need before you start

Connecting a CMS or analytics source, and publishing to it, are Pro features. On the Free plan the Connect button returns “Connecting a CMS or analytics integration is a Pro feature. Upgrade to continue.”
Only workspace Admins and Owners can connect or disconnect. Editors can publish to a connector that already exists.
You need an account that can create content on the destination — a WordPress user who can publish posts, a Webflow site with CMS access, a Shopify store you can install apps on.

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One connector per kind, per workspace

A workspace holds at most one connector of each kind. Connecting WordPress again replaces the stored credentials rather than adding a second site. To publish to two WordPress sites, use two workspaces.

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Disconnecting

Click Disconnect on any connected card and confirm. The dialog spells out what stops working.
Disconnect Wordpress dialog explaining that articles will no longer be published to this destination

Disconnecting asks for confirmation and names the consequence

Disconnecting deletes the stored credentials. Articles already published stay where they are — nothing is removed from your site.
Every example in these docs uses the demo workspace for seosorted.ai, so the screenshots match what you will see, with your own domain in place of ours.